Brazil Creates

This criterion assesses the project's original contribution: the idea, the choices made and the response to a need or opportunity. All three concepts contribute to a single score. Originality: the proposal's distinct identity, expressed through its creator's perspective and the choices that set it apart from existing solutions. Creativity: the ability to connect ideas, adapt resources and find relevant ways to create something or solve a problem. Innovation: a new approach or improvement put into practice in a product, service, process or experience. It can be meaningful within the project's context even if it is not a world first. The assessment considers the creator's decisions, the alternatives explored and what is new or better about the solution. Innovation can come from a simple application well suited to a particular situation.

This criterion assesses the concrete contribution of artificial intelligence to developing and carrying out the project. For this award, the assessment should specifically identify the role of ChatGPT and/or OpenAI tools. Demonstrating that contribution means showing where the tool was used, how its outputs were applied and which barriers it helped overcome. This may include learning a skill, exploring possibilities, producing, testing, improving quality or making execution possible. The score considers the connection between AI use and the project's progress, alongside the human choices, reviews and decisions involved. Process examples, versions and demonstrations help establish this connection. A simple but decisive use of AI can receive the highest score.

This criterion assesses the significance of results already achieved for the creator, the audience or the community. An achievement is an idea put into practice. Its impact is the change that achievement brings about. That change may involve learning, access, independence, work, income, culture, productivity, quality of life or social transformation. The assessment considers the initial goal, the situation before the project and the available quantitative or qualitative evidence, such as usage records, results, testimonials and demonstrations. The score should reflect how meaningful the change is in the project's context. A local or individual result can have a major impact. Future projections should be identified as potential, with the assessment based on results already observed.